In light of our talk on Monday, and mentioning this as a headline example in the past, what do you think of the story now?
1. Numerals are fine. Proper AP style in a story requires you to write: “The man robbed three women at gunpoint, police said.” But the hed for that story could say: Police: armed man robs 3 women.
2. Periods are not needed! Very rare that you will need to use a period in a headline unless you are trying to write complete sentences, which is also rare. A semi-colon or even a comma can be used to introduce a new thought. For example: Jobless rate hits 10 percent; 2 million people lost jobs in Oct.
3. Almost always OK to replace the word “and” with a comma. For example: Obama, Biden to visit Iraq….or Obama visits Iraq, Iran, Japan, China
4. Heds do NOT need to be complete sentences. See examples above.
5. Avoid question heds, quote heds, etc. They can be effective….RARELY!
6. Make sure the headline accurately portrays the story that follows. Think of them as sneak previews, OR PROMISES THAT MUST BE KEPT.
8. It can leave lasting impression if headlines are misleading or wrong.
This article has lots of information on the Governor’s race here in Ohio.
Daily Show does some nice work calling out the media for horse race coverage of politics. One example.
Dispatch does a nice job breaking down ad claims in one race that is close as Election Day gets closer.
Stuff I picked up from listening to this guy for just an hour!
**It’s like 1996 with social media. In 1996, most people didn’t have an email address or use email.
**Hashtags are a digital fence. Let’s you track what people are saying and impact of your work. Can help gain loyal audience. #sreetips
**Reporters should be developing and accumulating lists of people to follow on social media. Check their FB and Twitter before you contact a source; follow them before a job interview. Ask sources for their Twitter handles before interview over.
**Spend 3-6 minutes per tweet. Only thing I can do today that will get me fired. Also, all tweets part of National Archives!
**Journalists should want to be found. Put contact info in twitter bio. Name, email, phone number.
Remember Bigggggg Mike? Lantern story that was exception to most social media rules.
Here is a great example of how social media gave a story, an obituary actually, new life. And where did I find the post that leads back to the actual story? From someone I follow on Twitter…of course!
Love it? Hate it? Somewhere in between? This story from the WaPo is innovative, but does it work for you?