FOR GROUP PROJECTS: CJR’s ‘Who Owns What’ page. SEC filing page is here. 10Q is quarterly earnings. 10K is annual report. DEF 14A is executive compensation. Some help here on how to dig through SEC filings.
Ever OK to unpublish? CJR says no and looks at a recent decision by the Dispatch.
LINK TO NYT BOOK REVIEWS AS YOU PREPARE TO DO THEM.
Confidence in the news media is…. not good. DUE 9-2
Good explainer on native advertising. Will your company use it? Will your company produce such content? At least one exec at the WSJ is against it. But apparently it is popular. Very popular in some places. DUE 9-4
Editors being fired rarely big news outside media circles. But this was national news when it happened and the aftermath. Remember our talk about the importance of copy editors? Look at the correction from this NYT story! DUE 9-11
Tribune buying TV stations in a big way. Is this the future of the company? Appears so because the newspapers are being spun off. Gannett latest media leader to spin off print into separate company. DUE 9-25
“Meet the Press” has a new host. Will it matter? Do you watch shows like this on Sunday morning? Do your parents? Grandparents? There is big money in online video. YouTube is the biggest. Layoffs announced at the NYT. Why? Control costs. DUE 10-2
Vox, Vice, BuzzFeed, Upworthy…what’s next? What will survive? Ever heard of Medium? The President has. Ever watched shows on any of these? Did you know that Comcast is trying to buy Time Warner?? You should, especially since the TW shareholders approved of the deal last week. DUE 10-14
Politics, campaigns, etc. are covered extensively by the media and can mean big $$ for media companies, especially in election years. Daily Show does some nice work calling out the media for horse race coverage of politics. One example. DUE 10-28 Political ad in The Lantern caused a stir a couple years ago.
Interesting use of Snapchat. LeBron comes home blows up social media. DUE 11-4 NFL still drawing huge TV ratings despite off-the-field issues. Dangers of social media strike again…in golf. But you can have fun, ask MJ.
What will your company’s social media guidelines be for employees? Some big names getting in trouble for doing really dumb/offensive stuff. How are strategies already changing? DUE 11-6 Remember this reporter? She’s very happy after a certain vote in Alaska.
Ethics, safety, national security, expert reporting. This is interesting on many levels. DUE 11-13
How many of you have ridden on the Uber train? What do you think of this?
Familiarity with media brands. Any surprises here?
Media Manager presentation dates/people:
9-25: Decker, Lance, Lewis 9-30: Won, Jackson 10-2: Hickman, Drack 10-7: Wiland, Bouttel
10-14: Aleks, Hollewa 10-16: Ream, Hucek 10-23: Hollings, Laney 10-28: Cole, Furbee 10-30: Nina, Hope
11-4: Joey B., Amber 11-6: Shannon, Julia 11-13: Lieser, Kremer 11-18: Grega, Hami 11-20: T.Powell
AMENDED SYLLABUS DATES FOR DECEMBER!
|11||R 12/4||GROUPS PRESENT||GROUPS 1-2 presentations|
|16||T 12/9||Groups continue presenting||GROUPS 3-4 presentations.|
|Finals||W 12/17 10 a.m.||Finish group projects/ Turn in final papers||GROUPS 5-6 presentations. Final papers due!|