Final Project for Comm 2321

Choose one of the following:
– Roughly 800-word print feature, but must include additional ideas for photos, graphics, audio, video, etc., and at least 4 sources, 3 of which require phone or in-person interviews;
– Produce a 90-120-second  video broadcast, complete with script; same rules for multimedia and sources.
– Combine the media in a roughly 400-word story paired with 45-second broadcast; same rules for multimedia and sources.
– Sidebars, layout/design work and anything else you want to do beyond the requirements can earn you extra credit. But you must let me know what’s coming in advance.
– You may turn it in up to 5 days early for EC, one point per day.

**A reminder I will look at something for you once, only once, before the final is turned in on Monday.


PR #2 Rewrite suggestions/requirements

1. No more question ledes. Why? You know why.

2. Punctuate quotes correctly. “Blah blah blah,” he said.

3. FOLLOW DIRECTIONS!! Embed links.

4. AP STYLE! Check entries on times, dates, etc. Adviser!

5. Credit photos. Proper captions. Rule of thirds.

6. Organization, formatting to make content stand out.

7. Avoid redundancy and weak words, like “there, that, very, a lot, great.”

8. Spell names correctly and consistently!

9. Proper ID on all sources.

10. Better quotes. (Use a recorder if you can)






Multimedia assignment for Comm 2321

For Wednesday’s class, please embed a link to a multimedia journalism project or promotional campaign. Then in 4-6 sentences, explain why you chose it: What are its strongest points? Any weaknesses? How does it incorporate text, photos, videos, audio, graphics, etc.?

Here is one example from the New York Times that generated a lot of attention when it was published.

This one is from The Lantern. But what’s missing?


Some important stuff to know about photos, video, etc.

*The rule of thirds.   *Proper framing, background awareness in video is very important because if not done, can be embarrassing!    *Vary the distance to the subjects in photos and video: wide, medium, tight.

PR Assignment #2

All the same requirements as the first press release assignment, plus….

1. You must pick an OSU student group, office, department or agency to write a press release for/about. (A local business can also work, but all must be approved in advance)

2. You must interview and quote at least 2 people affiliated with or knowledgable about this group.

3. It must be at least 400 words, not including the headline and About section.

4. There must be a visual element, either a photo, video or graphic that you took and/or created.

5. Summarize it in a tweet of no more than 140 characters but no less than 100 characters.

Headlines for Comm 2321

1. Numerals are fine. Proper AP style in a story requires you to write: “The man robbed three women at gunpoint.” But the heds for that story could say: 3 women robbed…or Man robs 3 women. The second one is better because “robs” is active while “robbed” is passive.

2. Periods are not needed! Very rare that you will need to use a period in a headline unless you are trying to write complete sentences, which is also rare. A semi-colon can be used to introduce a new thought. For example: Jobless rate hits 10 percent; 2 million people lost jobs in Oct.

3. Almost always OK to replace the word “and” with a comma. For example: Obama, Biden to visit Iraq….or Obama visits Iraq, Iran, Japan, China

4. Heds do NOT need to be complete sentences. See examples above.

5. Avoid question heds, quote heds, etc. They can be effective….RARELY!

6. Make sure the headline accurately portrays the story that follows. Think of them as 50- and 94-character sneak previews, OR PROMISES THAT MUST  BE KEPT.

7. Here are some to avoid!

Edit this!

COLUMBUS, Ohio, July. 16, 2014— Are you witty? Do you act on a whim? Do other people laugh at your jokes besides yourself? If this sounds like you, 8th Floor Improv Comedy Group could be what you need to develop your natural talent and have fun doing it.

Other than being hysterically funny and extremely well known on Ohio State University’s campus, 8th Floor Improv offers students the opportunity to practice comedy live. ‘Improv’ stands for improvisational comedy, which is a type of comedy where the people in the group act or speak based on their immediate response or how they feel in the moment.

The group currently has 15 members, but holds open auditions in early fall and spring for students interested in joining.

“I was a little bit afraid to audition in the fall of my second year, but I went for it,” said Rainey Fleming, a fourth-year student in strategic communications and member of the group. “During auditions, we look for people who are having fun up there and can laugh at themselves.”

Auditions are open to anyone to try out and no experience is necessary. Even most of the current members had never practiced improv until their auditions.

“Making the group has given me a great opportunity to expand my horizons in comedy,” said Flening. “If I hadn’t finally auditioned, I probably would still just be talking to my friends about how I wanted to do comedy instead of actually doing it.”

From witty banter, to skits and suggestions from the audience, 8th Floor Improv keeps their fans continuously laughing when they perform once a month in the U.S. Bank Conference Theatre in the Ohio Union. The shows are a must-see for any student interested in pursuing comedy.

“We offer something that no other group in Columbus or Ohio offers in terms of long-form improv,” said Eddie Greenblat, a 4th-year student majoring in history and president of the group. “Every time you come to a show, you will see different material.”

Aside from laughs, Eighth Floor Improv frequently travels to locations across the country to demonstrate their talents, including Los Angeles, Washington D.C., New York City and more.

“The group has changed my life by offering me so many different opportunities,” said Greenblat. “It’s an absolute blast, I love it.”


8th Floor Improv Comedy Group was founded in the winter of 2004 and is now a leading comedy group in Columbus, Ohio. The group is comprised of Ohio State University students who all share a passion for comedy and making people laugh. The group performs monthly in the U.S. Bank Conference Theater of the Ohio Union. The group frequently travels across the country to participate in improv festivals and demonstrate their talents. The group currently has 17 members and is always eager to find new talent.

Jane Doe

Press release basics…Comm 2321

All good press releases have the following:

*Strong headlines/email subject lines.

*Short and sweet and simple. No more than two printed pages.

*Targeting audience with relevant information. Audiences can be both internal (within a company/group/team) or external (the public).

*An “About” section.

*Easy to find and clear contact information.

*Multimedia elements, embedded links, other avenues for more information on the subject, the company, the person, the broader issue.

Is this a good press release? Anything missing? What about this one?

Your assignment due Friday must follow all of the rules above and a few more:

**Include at least two direct quotes and at least two embedded links on the blog.                                                                                 **Include a dateline with city and date, and make it the due date.                                                                                                     **List yourself as the contact person, but no need to use your real phone number.

Edit ruthlessly for style, grammar, punctuation.
Provide specific details.
Don’t just spell check: fact check and copy edit!