Social Media

Stuff I picked up from listening to this guy for just an hour!

**It’s like 1996 with social media. In 1996, most people didn’t have an email address or use email.

**Hashtags are a digital fence. Let’s you track what people are saying and impact of your work. Can help gain loyal audience. #sreetips

**Reporters should be developing and accumulating lists of people to follow on social media. Check their FB and Twitter before you contact a source; follow them before a job interview.  Ask sources for their Twitter handles before interview over.

**Spend 3-6 minutes per tweet. Only thing I can do today that will get me fired. Also, all tweets part of National Archives!

**Journalists should  want to be found. Put contact info in twitter bio. Name, email, phone number.

Social media aiding journalist reporting is not new. WaPo used it six years ago as part of Pulitzer-winning series.

Here is a great example of how social media gave a story, an obituary actually, new life. And where did I find the post that leads back to the actual story? From someone I follow on Twitter…of course!

Love it? Hate it? Somewhere in between? This story from the WaPo is innovative, but does it work for you?

Social media and the Gaza Strip. This story  broke some new ground. First war fought partially via Twitter?

Experts assess impact of social media on journalism.


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It might normally be straining to find students active on campus on a Saturday morning, but that is not the case for the members of one of Ohio State’s newest student organizations, the Student Coffee Association.

The organization hopes to “grow the community around coffee,” said Matt Forquer, president of the Student Coffee Association and a third-year in mechanical engineering.

“(Coffee) is a bonding experience,” Forquer said. With coffee, people are able to share their tastes while gaining a “caffeine buzz.”

The association intends to gather students with similar passions for coffee.

Part of Forquer’s inspiration for starting the organization was to “meet other people that I could share this knowledge with and learn alongside with.”

Logan McClish, vice president and treasurer for the organization, as well as a third-year in ecological engineering, agrees.

“People’s entire fortunes and lifestyles are built around this one product, so that really drew me to want to learn more and to want to meet more people who had these sort of passions,” McClish said.

McClish says the organization is also meant to educate people about coffee.

“I’ve always drank coffee. It was something that you did everyday, and there wasn’t a lot of personality with it,” McClish said. “We should educate ourselves on it. We should be aware of what goes on behind it culturally.”

Forquer needed other people to help him start the association and some free time. Both those things came together this semester when Forquer’s “passion” for coffee eventually led him to get in contact with McClish to create the group over winter break.

The organization’s third meeting occurred at 9 a.m. on Saturday, February 14. It was their first event open to the student body, as well as their first event with an actual coffee shop. The meeting was held at south campus’ Boston Stoker, a Dayton-based coffee company.

The meeting was largely dedicated to a presentation by Erik Fenstermacher, manger of Boston Stoker. Fenstermacher presented a slide show containing photographs from coffee farms from which Boston Stoker sources coffee, including farms located in Costa Rica, Guatemala and Indonesia.

The slide show was followed by a coffee cupping, which according to Fenstermacher is the “international, standardized method for tasting coffee.”

Fensternacher provided eight coffees for the cupping: three African coffees, two Indonesian coffees and three Central American coffees.

The cupping process begins with observing the aroma of the dry, ground coffee. The coffee grounds are then steeped in hot water. The crust is then broken on the coffee, and then small amounts of brewed coffee is slurped and then spit out by the taster with the use of a spoon.

Fenstermacher suggested that it is best to “slurp as loudly as possible.” In this manner, the taster is able to get the coffee to spread over the whole tongue, allowing the taster to notice all of the qualities of the coffee. The coffee is spit out so that the taster does not become overly caffeinated, which can affect the taster’s pallet.

The cupping process is “unfiltered and unchanged”, Fenstermacher said. It allows coffee growers and coffee roasters to point out defects in the coffee.

Events such as this with Boston Stoker are the kind of activities that association wants to keep doing.

“I like this right now,” Forquer said. “Just having a group of people hanging out, tasting coffee, chatting with baristas, just gathering information. I feel like we need to figure out a way to spread that information elsewhere.”

Even with the desire to spread information about coffee, Forquer likes the small atmosphere of the group currently; only about a dozen members attended the meeting Saturday morning.

Mcclish has another goal for the Student Coffee Association.

“I would like to see more environmentally friendly coffee drinking on campus,” said McClish. “I would like to see us have an impact and really advocate for travel mug usage (and) organic coffees.”

Forquer is interested in having the organization promote the basics of making a good cup of coffee.

“My focus is more on just making a good cup,” Forquer said, “and you happen to make a good cup through having good relationships with the farmers, the growers, the sorters and having a good relationship throughout the whole production process and paying people a fair wage. Having a sustainable environment to grow coffee in makes better coffee.”

McClish intends to have more events for the Student Coffee Association around Columbus, as well as on campus, in the future.

Lantern stuff for Feb. 22

Gregg Doyel showed you this column when he was here. He emailed me after and said that he made a mistake that he was telling you all to avoid. First person to find it gets EC.

This is why names must be right! Accuracy is everything.

Another great multimedia piece from the same guy at the NYT who led the Snow Fall project. Thanks to John for passing this along.

Multimedia storytelling

This is a solid example from The Lantern.  This is another one from just last week.

This is a NYT multimedia project that had people buzzing for months. I think they still are and rightfully so.

Political coverage and the SOTU

Let’s look at how a few outlets covered the SOTU: Here is the NYT recap. Washington Post. USA Today. The Lantern.

What do you notice about the ledes? News judgment? First quote? Audiences being served well? Tons of other content, including analysis, now part of the expectation in real time.


Revisiting quote approval on the campaign trail. Would you allow this quote approval practice at your media company?

Political coverage as seen through the eyes of The Daily Show.

Watch this first.  

This is interesting as well.

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Ohio State ranked fortieth on’s recent list of “Top 20 Growing Sugar Baby Schools” in 2012. Sixty-four OSU students registered with the site in 2012, which brought the total number of OSU members to 192. is a dating website that specializes in “mutually beneficial relationships” said Leroy Velasquez, manager of public relations for the site, “two people giving and taking and catering to each others’ unique needs.”

According to a release, the web-site saw a 58 percent increase in co-ed signups in 2012, bringing the total population of college students on the site to 44 percent. The figure includes students of community college, specialty schools, and graduate school Velasquez said.

“We incentivize the opportunity for college students to use our website by offering a free premium membership for anyone that registers their account with an .edu.” said Velazquez.

Premium memberships offer two main benefits, Velasquez said. One, prioritized filtering, puts “sugar babies” at the top of a search results. The other is the ability to reach out to “sugar daddies” rather than just receive messages.

Velasquez said understands that students have been hit by the recession and many are struggling to make ends meet.

“Because of the of recent tuition hikes, the college experience has become greatly unbalanced,” said Brandon Wade, founder and CEO of in a release, “While some may argue that these women are just using men for their own personal gain, I believe that they are proactive in pursuing a higher education.”

“There are times when people, like these college students, aren’t exactly looking for love–they’re looking for ways to establish themselves in society,” Velasquez said, “Students engage in these relationships because its much more beneficial than a part-time or full-time job which can interfere with their academic life.”

The site is more efficient than its competitors like eHarmony and at giving users what they desire, Velasquez said.

“At the end of the day we are trying to meet a demand,” Velasquez said, “That is the college demographic, seeking some sort of way to establish themselves in society and become financially stable while in school.”



Here is what not to do when starting an interview. This is NOT GOOD ON ANY LEVEL.

A journalist talks about interviewing and the importance of preparation.

Here is an interview about interviewing with Katie Couric.

Some broad, but useful interviewing tips can be found here. Poynter is a great place to look for information about any journalism-related topics that we discuss in class.

Here is another useful article about interviewing tips. Most are perfectly valid for our purposes, except maybe “bring a buddy.”