Ohio State ranked fortieth on SeekingArrangement.com’s recent list of “Top 20 Growing Sugar Baby Schools” in 2012. Sixty-four OSU students registered with the site in 2012, which brought the total number of OSU members to 192.
SeekingArrangement.com is a dating website that specializes in “mutually beneficial relationships” said Leroy Velasquez, manager of public relations for the site, “two people giving and taking and catering to each others’ unique needs.”
According to a release, the web-site saw a 58 percent increase in co-ed signups in 2012, bringing the total population of college students on the site to 44 percent. The figure includes students of community college, specialty schools, and graduate school Velasquez said. Seekingarrangement.com.
“We incentivize the opportunity for college students to use our website by offering a free premium membership for anyone that registers their account with an .edu.” said Velazquez.
Premium memberships offer two main benefits, Velasquez said. One, prioritized filtering, puts “sugar babies” at the top of a search results. The other is the ability to reach out to “sugar daddies” rather than just receive messages.
Velasquez said SeekingArrangement.com understands that students have been hit by the recession and many are struggling to make ends meet.
“Because of the of recent tuition hikes, the college experience has become greatly unbalanced,” said Brandon Wade, founder and CEO of SeekingArrangement.com in a release, “While some may argue that these women are just using men for their own personal gain, I believe that they are proactive in pursuing a higher education.”
“There are times when people, like these college students, aren’t exactly looking for love–they’re looking for ways to establish themselves in society,” Velasquez said, “Students engage in these relationships because its much more beneficial than a part-time or full-time job which can interfere with their academic life.”
The site is more efficient than its competitors like eHarmony and Match.com at giving users what they desire, Velasquez said.
“At the end of the day we are trying to meet a demand,” Velasquez said, “That is the college demographic, seeking some sort of way to establish themselves in society and become financially stable while in school.”