All good press releases have the following:
*Strong headlines/email subject lines.
*Short and sweet and simple. No more than two printed pages.
*Targeting audience with relevant information. Audiences can be both internal (within a company/group/team) or external (the public).
*An “About” section.
*Easy to find and clear contact information.
*Multimedia elements, embedded links, other avenues for more information on the subject, the company, the person, the broader issue.
Your assignment due Friday must follow all of the rules above and a few more:
**Include at least two direct quotes and at least two embedded links on the blog. **Include a dateline with city and date, and make it the due date. **List yourself as the contact person, but no need to use your real phone number.
Edit ruthlessly for style, grammar, punctuation.
Provide specific details.
Don’t just spell check: fact check and copy edit!