Focus areas for Profile re-writes! B-cast writing basics.

Interesting profile here about a young skateboarding/X Games/endorsement magnet. What is it really about?

Rewrites can be 600-700 words.  Must have 4 sources in story and at least 3 must be quoted directly. Don’t forget 2 printed copies on Monday!

1. Get rid of opinion.
2. No first- or second-person writing. That means don’t use I, me, we, our, you, us, etc. unless in a direct quote.
3. AP style.
4. Follow directions.
5. Avoid this construction: When asked about….When asked why.  Turn the sentence around to state the fact and the avoid the long wind-up. Readers know you asked questions, they want answers.
6. Attribute everything!
7. Edit ruthlessly. Way too many errors in fact.
8. Make sure profile focuses on the main person, not a couple or a business or a team or anything except the main person.
9. Spell checking is NOT editing. It “defiantly” is not editing!

10. You are all nice, smart people, BUT GET RID OF ALL OPINION LIKE THAT IN YOUR PROFILE RE-WRITES.

These are very basic rules for broadcast-style writing. As you’ll see, many of them have been adopted when different people and groups write for the Web, blog, etc.

1. Use active, strong verbs and the present tense is OK if it flows properly in context.

2. Attribution comes first. Joe Doe says….. In print style, we usually put attribution at the end: Blah, blah, blah, said Joe Doe.

3. Phonetic spellings of complex names/words. My last name might look like this on a broadcast sheet: Kat-er-in-eek-ee-uh

4. Short, simple sentences. Even more important in broadcast because someone is reading these words/sentences aloud on camera, into a mic, etc.

5. Rarely use direct quotes. If you must, keep them short, even 2-3 words instead of a complete sentence.

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