Press releases — things to improve!

Follow directions! Did you double space the print version? Did you include the About section? Did you include 2 embedded links on the blog? Did you have a dateline and make it the due date? Did you list yourself as the contact person?
Fact check!
AP style!
Edit ruthlessly for style, grammar, punctuation.
Attribute quotes at the end, not the beginning.
Provide specific details.
Don’t just spell check, fact check and copy edit!

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