Take the role of either a spokesperson for Romney or Obama after last night’s debate. Using the basic b-cast writing rules below, your text and your knowledge, put together a roughly 30-second summary “spin” that you could deliver on-air if some of the networks found you after the debate. Write it in b-cast style and post to your blog before Tuesday’s class.
These are very basic rules for broadcast-style writing. As you’ll see, many of them have been adopted when different people and groups write for the Web, blog, etc.
1. Use active, strong verbs and the present tense is OK if it flows properly in context.
2. Attribution comes first. Joe Doe says….. In print style, we usually put attribution at the end: Blah, blah, blah, said Joe Doe.
3. Phonetic spellings of complex names/words. My last name might look like this on a broadcast sheet: Kat-er-in-eek-ee-uh
4. Short, simple sentences. Even more important in broadcast because someone is reading these words/sentences aloud on camera, into a mic, etc.
5. Rarely use direct quotes. If you must, keep them short, even 2-3 words instead of a complete sentence.