More on broadcasting; what do TV ads cost? Ad placements can be an issue.

We got that B roll!!

Here is a chart showing what 30-second TV ads/spots cost during primetime. Compare these prices with the Super Bowl!

This NYT reporter covers TV very well. Some tweets today show ratings race between Today show and GMA. Key demo still big win for Today…and that likely translates to higher ad rates.

The presser announcing that Paterno is out. What you think?

Also related to Penn State scandal. Ad placement can’t be an afterthought. When it is, bad things can happen. Sometimes funny things, but this is NOT one of them.

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